Answer:
late in the message, after most of the advantages of a product have been discussed.
Step-by-step explanation:
The stardard procedure for introducing a higher price especially for new products is to include it after sharing the advantages of the new product.
It is essential because the core message that people or intending buyers want to hear are the benefits of the new product and how it can work better than what they have been using before.
The pricing should come at a later stage after which most of the information have been shared and not at the begining otherwise , it will scare intending buyers away due to its high price coupled with the fact that there exist similar product for other brand with lower prices in the market.