Question

In the 1920s, the Ford Motor Company dominated the automotive industry. Henry Ford's low priced, mass produced Model T, available in only one colour and with few options, was selling like hot cakes to car buyers. In order to combat Ford's success, General Motors offered automobiles in a variety of colours and with special features that were designed to fit the specific needs and wants of individual car buyers in many different segments of the market. By employing a _____ business strategy, General Motors developed a position that was very distinct from that of the Ford Motor Company. A. cost leadership strategyB. cost focus strategyC. differentiation strategyD. differentiation focus strategy

Answer 1

Answer: Differentiation strategy(C)

Step-by-step explanation:

Differentiation strategy, just as it is suggested by its name, is the strategy which aims to distinguish a good or service, from other products that are identical which are offered by its competitors in the market. Differentiation strategy involves the development of a product, which is unique for the customers based on the design of the product, Brand image, quality, features, or customer service.

The differentiation strategy used by General Motors was characterized by innovation, significant difference in product offerings, and an appeal to a variety of segments.