Question

Zara has pioneered "cheap chic" in clothing apparel. Zara offers current and desirable fashion goods at relativelylow prices. To implement the strategy, Zara uses sophisticated designers and effective means of managing costs.These are all characteristics of which business level strategy?

a. cost leadership
b. differentiation
c. integrated cost leadership/differentiation
d. stuck in the middle

Answer 1

c. integrated cost leadership/differentiation is the correct answer.

Step-by-step explanation:

These all are the characteristics of integrated cost leadership/differentiation business-level strategy because integrated cost leadership/differentiation is a strategy at the business level to developing competitive benefits of goods and products that are sold at low prices in the market.

This strategy is adopted by many businesses to attract consumers that help to reach business purposes.

The advantages of an integrated cost leadership/differentiation strategy are:

• It provides advantages to the team and business.

• It raises the team market share.

• It raises the sustainability of the company.

• It decreases the competition from the business place.