Answer:
a) yes data is paired
(b) the mean difference is = 7
c) the standard deviation = 3.1623
d) standard error = 1.195
e) the value of the t-statistic = 1.674
f) degrees of freedom does the t-statistic have = 6
g) Is the alternative one or two sided? = Since the researcher wants to know that if campaign is really effective or not so two tailed hypothesis will be used.
h) the p-value associated with this t-statistic = 0.1452
i) what do you conclude? = Since P-value is greater than ∝ = 0.05, so we fail to reject the null hypothesis. That is on the basis of sample evidence we can conclude that campaign is not effective.
Explanation: