Answer:
Demand based pricing
Step-by-step explanation:
Demand based pricing is a pricing model where customers rate of demands based on perceived value are used as major factor in price setting.this consequently leads to the adoption of price skimming ,bundle pricing , price discrimination and penetrating pricing practices.
In the hot season when the demand are low , the price is reduced to attract customers but in the remaining season when demands seem to be high ,the prices are increased to take an advantage of the rush.