Question

Which of the following is an advantage of using an internal database? A. Data always remains current in internal databases. B. Highly sophisticated equipment and techniques are not required for maintaining internal databases. C. Internal databases can be accessed more quickly and cheaply than other information sources. D. Internal databases require less maintenance efforts. E. Information obtained from internal databases is almost always sufficient for making marketing decisions. 2 points

Answer 1

The correct answer to the following question will be "Option C".

Step-by-step explanation:

Internal databases include the digital customer as well as industry details sets collected via sources of information throughout the corporate network.

• Marketing executives can quickly or easily access or interact with information throughout the database or repository to define commercial opportunities and challenges, execute projects, as well as quality assessments.
• The growing field offers a unique viewpoint, but the divisions are linked by the data or information.

The other options are not related to the advantages of the internal database. So that Option C is the right answer.