Answer:
a. Concurrent engineering
Step-by-step explanation:
Concurrent engineering is a form of simultaneous engineering it involves the various ways, means of designing and developing products, whereby different stages run simultaneously instead of consecutively. its advantage include shortening of product development time, market time, thereby leading to a favorable increase in productivity. it helps various aspect come together to work for a common goal/idea and it leads to low cost.
Product development and commercialization is a key area in the management process because it create structure for development and creation of new market products jointly with customers and suppliers