Question

Before deciding on a new promotional campaign, Jeffrey's Muffins looked at its customers' buying patterns over a 15-year period as determined by their use of a loyalty card. What method did Jeffrey's use to make sense of the data that were available?

A. neuromarketing
B. panel data
C. biometrics
D. data mining
E. data warehousing

Answer 1

D, data mining

Step-by-step explanation:

Data mining can be defined as the process of gathering data by finding a pattern or anomaly within a large range of data.

Simply put, data mining is the process of obtaining data from a large amount of data through a certain pattern or anomaly.

In the above question, Jeffrey uses the loyalty card use by customers over a 15year period as basis for deciding on whether or not to make a new promotional campaign. The loyalty card use frequency is the pattern that Jeffrey will be using.

Data mining is a useful as information gotten from it can be used for different purposes such as reducing risks, increasing revenue, etc.

Cheers.