Answer:
Option A.
Step-by-step explanation:
A first mover can be referred to as a service or product that gains a competitive advantage by being the first to enter a particular market with a product or service. Being a first-mover can enable a company to establish a strong brand recognition, and gain customer loyalty before competitors can enter the market. Another advantage is that a producer has enough time to perfect his/her product or service before the appearance of competitors, and also setting the market price for the innovative commodity.
However, there can also be disadvantages which are linked to entering a foreign market before other international businesses, and they can be referred to as first-mover disadvantages. These disadvantages may manifest in the form of pioneering costs, which are the costs that an early entrant must bear, but a later entrant can avoid.