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____________is considered a good indicator that helps media planners compare potential for usage of a product/brand across demographic groups. It is derived by dividing the percentage of users in a demographic
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____________is considered a good indicator that helps media planners compare potential for usage of a product/brand across demographic groups. It is derived by dividing the percentage of users in a demographic segment by the percentage of population in the same segment and the multiplying the quotient by 100.

A. CPM.
B. Index number.
C. CPP.
D. GRP.

User ScottL
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Answer:

B. Index number

Step-by-step explanation:

User Manzoid
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