Question

Inez believes that makeup is the most important part of her wardrobe. She spends considerable time comparing the prices, skin tones, and color options available at various cosmetics counters in department stores. For Inez, makeup is a convenience product.

A. True
B. False

Answer 1

B. False

Step-by-step explanation:

Convenience products refer to those products whose purchase is very convenient or comfortable and requires little time and efforts of the buyers. Such products are frequently purchased by the buyers. Examples of such products would be soaps and detergents, sugar and magazines, etc.

Shopping products on the other hand, are those products that are purchased less frequently and often require comparison between other available alternatives and variants. Such products demand time and efforts on the part of the consumer. Examples are clothing, electronic items such as smartphones, shoes, etc.

In the given case, Inez assigns high importance to her makeup. Thus it is evident, she's particular about her make up items and would spend a considerable time in deciding and selecting a particular make up item.

As is stated, she is particular about colors, prices, skin tones and other factors, make up would classify as a shopping product.