Question

Methods for obtaining nonpersonal presentation of an organization, product, or service without direct cost, such as news releases, news conferences, and public service announcements, are referred to as publicity tools. promotional strategies. public promotions. market-oriented promotions.

Answer 1

Publicity tools

Step-by-step explanation:

Publicity tools refer to the non personal mechanism used for carrying out presentations relating to products, services or organization, without incurring direct costs.

Presentations are used as means for effecting sales in personal selling process wherein direct relationship is established between the sales representative and the prospect.

Publicity tools are targeted at increasing the current level of awareness of the prospective buyer with respect to a company's products, services and the company itself.

Unlike advertising, publicity is a non paid form of creating awareness and utilizes banners, posters, calendars or using word of mouth for the said purpose. These are inexpensive means which do not incur direct costs and are referred to as publicity tools.

Answer 2

Answer: Publicity tools

Step-by-step explanation:

The publicity tools is one of the type of non-personal communication which is specifically used for the public relations and this type of tool is work as the administrator between the clients and the audience.

The following are some tools that are specifically used as the publicity or the public relations are as follows:

• News-letter
• Various types of special relations
• Media tours
• Employee relations

According to the given question, the publicity tool is one of the method for obtaining the non personal presentation in an organization and the main role of this type of tool is to provide the awareness among the audience abut the specific events and products in the market.

Therefore, Publicity tool is the correct answer.