Located predominately in Europe, stores called HYPERMARKETS are based on the concept of one-stop shopping for consumers. Such retail stores, which use scrambled merchandising, typically span over 200,000 square feet of floor space and offer quality, variety, and low price for food and groceries and general merchandise.
Step-by-step explanation:
- A hypermarket is a big-box store combining a supermarket and a department store.
- Competitive advantages of hypermarkets, traditional retailers mention lower prices, longer opening hours, greater product assortment and better adaptation to consumer shopping habits.
- A hypermarket is a retail store that combines a department store and a grocery supermarket. Often a very large establishment, hypermarkets offer a wide variety of products such as appliances, clothing, and groceries
- The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise
- Target is an example of a hypermarket because it offers a variety of food products, clothing, electronics, books, toys, and even furniture. Hypermarkets focus on providing bulk items at steeply discounted rates. Costco is another popular example of a hypermarket