Question

Product Pricing: Single Product Assume that you plan to open a soft ice cream franchise in a resort community during the summer months. Fixed operating costs for the three- month period are projected to be $5,650. Variable costs per serving include the cost of the ice cream and cone, $0.50, and a franchise fee payable to Austrian Ice, AG, $0.15. A market analysis prepared by the Austrian Ice indicates that the summer sales in the resort community should total 24,000.

Required: Determine the price should charge for each ice cream cone to achieve a $20,000 profit for the three-month period.

Answer 1

$1.71

Step-by-step explanation:

The computation of sales per unit is shown below:-

Variable cost = Total units × (Cost of ice cream and cone + Franchise fee payable)

= 24,000 × ($0.50 + $0.15)

= 24,000 × $0.65

= $15,600

Total cost = Fixed cost + Variable cost

= $5,650 + $15,600

= $21,250

Sales = Total cost + Profit

= $21,250 + $20,000

= $41,250

Sales price per unit = Sales ÷ Community total

= $41,250 ÷ 24,000

= $1.71