Question

E-mail and Internet marketing campaigns allow you to make the most of limited advertising dollars while reaching a great number of potential customers. Like traditional direct mail, persuasive messages online can help you attract new customers, keep existing ones, and promote future sales. The persuasive techniques used for print messages also work with electronic messages; there are, however, a few key differences. Identify the guidelines for creating effective e-mail sales messages. Check all that apply. Send "blanket" mailings. Provide a means for opting out. Focus on a few central selling points. Craft a catchy subject line. Keep the main point "below the fold."

Answer 1

The guidelines for creating effective e-mail sales messages include focusing on central selling points, crafting a catchy subject line, providing an opt-out option, and placing the main point above the fold.

Step-by-step explanation:

When creating effective email sales messages, there are several guidelines to keep in mind:

Focus on a few central selling points: Keep your message concise and highlight the key benefits of your product or service.