Question

An ad for Calloway Resorts stresses the different recreational activities available to visitors. It also explains the various facilities that guests can use while staying at the resort. This is an example of a(n) _____ appeal.

Answer 1

Feature appeal

Step-by-step explanation:

Advertising appeals can be defined as different techniques and strategies used by to attract customers.

It helps to convince the target audience to patronise them.

There are various advertisement appeals such as:

•Musical appeal

•Sexual appeal

•Emotional appeal

•Fear appeal

•Logic appeal

•Popularity appeal

•Feature appeal

Feature appeal: It is the use of physical qualities or characteristics to capture the attention of the customers. A firm can use a beautiful and Serene environment to appeal to its customers.

Calloway Resorts has adopted the use of feature appeal to attract customers.

It states the different recreational activities and various facilities guests can enjoy during their stay at the resort.