Question

The use of multiple distribution channels that integrate organizations' brick-and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers' reviews, and make actual purchases is known as:_______.

a. multichannel retailing.
b. dual retailing.
c. multimedia retailing.
d. dual distribution.
e. multi-wholesaling.

Answer 1

a. Multi-channel retailing

Step-by-step explanation:

The use of multiple distribution channels that integrate organizations' brick-and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers' reviews, and make actual purchases is known as Multi-channel Retailing. Multi-channel retailing provides the following benefits to the customers:-

1. Provide flexibility for the consumers when purchasing and paying for goods and services.

2. It facilitates the customers to access 24 hours to build brand loyalty.

3. It improves analytics to help understand consumer behaviors etc.