Question

Mary Kay Cosmetics and Amway (multi-layer marketing companies) sell their products through home and office sales parties, online Web sites, and social media. Both companies use a(n) ________ channel to distribute their offerings

Answer 1

Direct

Step-by-step explanation:

Distribution channels refers to a system in which an organization makes its products available to potential customers.

Direct distribution refers to the process in which goods are sold directly to the consumers. It allows the customers to purchase goods directly from the manufacturers without any form of intermediaries.

Direct distribution enables a manufacturer to interact directly with the customers and get feedbacks about their products.