Question

The advertisements for ground coffee sold by Khokho’s Inc. state, "The highest quality coffee doesn’t have to be expensive." This is an example of how a product communicates its _____.​ marketing mix​ ​comparative differentiation ​competitive advantage ​researchable objective

Answer 1

Answer: Competitive advantage ​

Step-by-step explanation:

• The competitive advantage is one of the type of competition in the business where the organization are offering various types discount offers, promoting their goods and the services in low price with high quality to the customers due to the competitors in the market.
• The products and the services is produced by the company at low price on the basis of the demand and the requirement of the consumers.

According to the given scenario, the advertisement for the ground coffee is one of the example of competitive advantage as it helps in communicating with the customers in the market due to its ow price and high quality.

Therefore, Competitive advantage is the correct answer.