Answer:
1. As mentioned in Chapter Case 1, Twitter struggles to Increase its user base, which hinders its quest for a competitive advantage.
Answer : Increase its user base
2. Black Swan events are incidents that describe highly improbable but highly impactful events.
Step-by-step explanation:
1. There are various other social media platforms so Twitter faces difficulty in increasing its user base. When there are less users in the market for social networking then the current users will also stop using the platform so the company may loose its competitive advantage in the social networking market.
2. Black Swan events are uncertain events which happen rarely and also expected to have severe outcomes of the events. Many black swan events reduced the public's trust in business as an institution. It has also turned their ideas against capitalism as an economic system.