Answer:
To fine tune your team's social media tactics to do more of what is working
To demonstrate the ROI of your social media efforts to more senior leadership in your company
Step-by-step explanation:
Hootsuite is a social media management platform that helps to track and manage activities on different social media channels in order to access peoples' disposition to your product and it also avails the instant opportunity to address any situation concerning you.
Sharing the analytics data result with members has its advantage in
- Fine tuning your team's social media tactics to do more of what is working
- Demonstrating the ROI of your social media efforts to more senior leadership in your company