Question

The pharmaceutical company Merck's new drug Vioxx was a blockbuster, generating revenues of $2.5 billion a year by 2002 and growing fast. When allegations that the drug caused heart attacks and strokes began to appear in the medical community, and that Merck had suppressed evidence about Vioxx's dangerous side effects from early clinical trials, Merck announced the voluntary withdrawal of Vioxx from the market. In this example, Merck provides an example of what can happen if a company deviates from its?

Answer 1

Core Values

Step-by-step explanation:

In the given scenario, Merck has deviated from its core values which are dedicated to the healthcare sector and transparency of drug development. It manipulated and didn't made the side effects of the drug public during testing.

Answer 2

Core values

Explanation:

The core values of any pharmaceutical company would always put the interest of it customers first. This would involve proper testing of drugs against any adverse side effects on patients.

In this case, Merck had suppressed evidence about it new drug Vioxx's dangerous side effects from early clinical trials showing a high disregard for it core values.