Question

Abdul's old flip phone recently died. He decides to buy a smartphone because it is easy to use, it includes many free applications that he can use in his personal and professional life, and his local electronics store is currently offering a promotion that offers less expensive smartphones to first-time buyers. Which psychological variable of buying behavior does this scenario most closely illustrate?

Answer 1

The ease of use.

Step-by-step explanation:

Humans naturally prefer the easy way out so it makes it seem better because its easier