Question

Elizabeth is an account executive for a financial services firm that specializes in employee benefits services. She is meeting with the owner of a small business that has grown to the level where it needs to provide extended employee benefits. Elizabeth is happy to help the small business owner and is excited about the opportunity to gain another customer. The company owner has purchased other insurance services such as property and casualty for the business, but has never purchased a group insurance plan and anticipates that it will take a considerable amount of time in the purchase process since this represents a significant decision for the company and its employees. What type of business purchase does this represent?

Answer 1

The question is incomplete, it misses the option. The options are the following:

A. New-task

B. Straight rebuy

C. Modified rebuy

D. Contracted purchase

E. Limited modified buy

And the correct answer is the option A: New-task.

Step-by-step explanation:

To begin with, in the field of business, the expresion of ''new-task'' refers to the buying situation where the buyer purchases a product or a service for the very first time and therefore that he has no idea what to expect next accordingly to that new task because he has no information about it. Therefore that the buyer is looking for the help of Elizabeth in this case who represents a consultant that will help the buyer in this buying situation in order to try to make the best choice as possible.