Question

______ is a marketing concept used to design the advertising message in such a way that potential applicants can differentiate what one company offers to its employees from what other companies offer.

Answer 1

Brand Marketing strategy

Step-by-step explanation:

Brand marketing is a marketing concept used to design the advertising message in such a way that potential applicants can differentiate what one company offers to its employees from what other companies offer.

BRANDING is a way of differentiating firms.

It refers to the process of representation of a firms identity. It helps to differentiate firms from who they are, what they do, the level of quality they offer and their reputation.

BRAND MARKETING enables people develop a particular feeling about a company.

Brand marketing is used to create the image of a business on customers minds.

It is used to link a business identity and values with communications to your customers. Large firms as well as small firms utilizes brand marketing strategy.

Answer 2

Brand Strategy is a marketing concept used to design the advertising message in such a way that potential applicants can differentiate what one company offers to its employees from what other companies offer.

Step-by-step explanation:

A brand strategy is a formal plan used by a business to create a particular image of itself in the minds of current and potential customers. When a company has created and executed a successful brand strategy, people know without being told who the company is and what they do.

Branding helps big companies and smaller create a feeling that drives buying decisions. As a result of brand strategy, people develop a particular feeling or opinion about a company. This feeling equates to brand equity. The stronger people feel about a brand, the stronger the brand equity.