Question

Milly Garcia, the marketing manager for ABCDE Firm, believes for her company to succeed in international markets, it must address the choices that it has about product attributes, distribution strategy, communication strategy, and pricing strategy in its targeted markets. What is Milly Garcia referring to?

Answer 1

Answer: Marketing mix

Step-by-step explanation:

Marketing mix is a combination of factors that are controlled by a company in order to influence the consumers to buy its products.

Marketing mix is a foundation model for firms, and it centered around the price, product, place, and promotion. Marketing mix is the marketing tools that a firm uses to achieve its marketing objectives in the market.