Question

Choosing a marketing ______ is a critical decision for a producer because not only does it provide a link to its buyers but also the means through which it implements various elements of its marketing strategy.

Answer 1

Channel

Step-by-step explanation:

Choosing a marketing channel is a critical decision for a producer because not only does it provide a link to its buyers but also the means through which it implements various elements of its marketing strategy.

A marketing channel is used as part of the process of making goods and services available for consumers. Different channels are used for distribution, marketing, reselling, and direct selling of goods and services, it is manufacturer who decide which is best channel for their product. These channel-like a retailer, wholesalers, distributor, etc further implement various strategies to sale goods and services to consumers.