Question

11. When a consumer purchases a brand of conditioner because they believe it will embody the same attributes associated with the same brand shampoo, it is an example of _____________. Conditioned response. Cognitive associative learning. Unconditioned stimulus. Conditioned stimulus. Unconditional love

Answer 1

Conditioned response

Step-by-step explanation:

In classical conditioning, a conditioned response is a learned behavior or response that is elicited when an unconditioned stimulus become associated with a neutral stimulus that is now acting as a conditioned stimulus.

In the consumer behavior context, the new brand of conditioner is the conditioned stimulus that became associated with the shampoo that is produced by the same brand. The brand of shampoo is the unconditioned stimulus.

The behavior of the consumer purchasing a conditioner because they believe it has the same attributes associated with shampoo produced by the same brand, is an example of conditioned response.

Answer 2

The correct answer is conditioned response

Step-by-step explanation:

According to Pavlov's theory, conditioned learning results when a stimulus that is paired with another stimulus that elicits a known response serves to produce the same response when used alone.

When consumers try a new product by the same brand because they believe that the new product embodies the same attribute with which the brand's existing products are associated, this is the conditioned response