The correct answer is letter B
The business cycle, according to Boone and Kurtz, influences the consumer buying behavior, which adopts different postures according to these cycles. For the authors, these are business cycles: prosperity, recession, depression and recovery.
The recovery cycle, in turn, is characterized by the post-recession and depression period and is usually difficult for organizations, due to the adaptations that are necessary and the uncertainties that are presented to them. Companies need to seek profitability, even to adjust financially after the recession, and at the same time are still faced with a reality of uncertain demand, which begins to manifest itself in a more positive way, but nothing yet compared to the pace of the cycles of prosperity. . To deal with recovery, according to Boone and Kurtz (2009), some companies choose to maintain a low-cost policy, others to reduce payrolls and the number of branches, among other actions.