Question

Epic Electronics' promotional efforts are intended to increase the public's awareness of its new product's benefits and uses. This effort is consistent with the ________ stage of the product life cycle model.

Answer 1

Introduction Stage

Step-by-step explanation:

Product life Cycle PLC: Every product has a life cycle, just like humans, in which it is introduced and at the end it dies. Product goes into 4 stages, during which businesses use the strategies which are consistent with the PLC Stage the product is in.

Stages of Life Cycle:

1. Introduction.
2. Growth.
3. Maturity.
4. Decline.

Introduction Stage:

• In this stage company has just introduced it's product into the market, and would be using strategies to promote the product, so that consumers would get the awareness regarding the new product.

Epic Electronics is doing the same, promoting it's new product, because their product is in introduction stage.

Answer 2

Introduction stage.

Step-by-step explanation:

Product life cycle can be defined as the series of stages a product undergoes from its inception into the market to when it is no longer in vogue.

Epic Electronics' promotional efforts which is intended to increase the public's awareness of its new product's is consistent through the introduction stage of the product life cycle.

The introduction stage of a product serves as an avenue for the organization to market it products through different advertising outlets, this is done to promote sales of the product.