Step-by-step explanation:
As an advertising executive, I would first analyze the reason for dropping sales and also how the competitors live in the market and then design the advertisement.
The below aspects I would include in the advertisement to impress the public and increase the sales.
- Compare my organization's detergent and other detergent and would say how my detergent is best in terms of quality
- I would introduce free offers which the customer will get along with the product.
- I would also express how the fragrance of the laundry detergent will grab the attention of a toddler, children, youth, middle age and old-age people.
- I would also show how an interviewee got an offer by wearing the dress which was washed by my organization's laundry detergent