Question

Repositioning means raising or lowering prices, adding or subtracting existing product or service features, or entering into related markets. a. True b. False

Answer 1

The correct answer is letter "A": True.

Step-by-step explanation:

Repositioning refers to a strategy by which companies change the position of a product in the market. That change can be caused because of several reasons such as the decline in sales of a product, the replacement of the product for one enhanced by the same company or a competitor, to enter a new market, change prices of a product or to support a strategic plan of the entity.

The more established is a corporation in a market, the more difficult it will be to carry out the repositioning.