Question

ill, a manager in healthcare, is leveraging marketing strategies and tactics that will alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. Jill is implementing_______. Question 50 options: a) social marketing b) ethical marketing c) target marketing d) regulatory marketing e) traditional marketing

Answer 1

The correct answer is the option A: social marketing.

Step-by-step explanation:

To begin with, the concept called ''social marketing'', in the world of business, refers to the process of implementing the marketing mix strategies to the organization with the purpose of focusing and caring about the good of the community as a whole. Moreover, it also benefits the company due to the fact that it shows a great corporate social responsibility. Furthermore, it aims to influence behaviors that benefit individuals and societies for the greater social good.