Question

After Home Depot gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes. This determines possible opportunities and threats facing the company. It illustrates the process that is called________a) environmental scanning.b) survey of environment.c) marketing.d) environmental analysis.e) marketing information processing.

Answer 1

The correct answer is the option A: environmental scanning.

Step-by-step explanation:

To begin with, the concept called ''environmental scanning'' or also known as market environment refers to the procedure of gathering information about events and how they affect the company's internal and external environment by studying all that information gathered. Moreover, its main purpose is to provide support to the managers of the organization in order to let them determine future events the most accurate as possible to avoid unexpected situations that may come with trouble.