Question

Swan Song is a spa that caters to the needs of a small percentage of highly health-conscious consumers. It offers state-of-the-art treatments in a luxurious setting. Since there are very few spas that offer the same unique services, customers are willing to pay a premium price for its products and services. In this scenario, Swan Song is following a:______.

a. liquidation strategy.
b. broad differentiation strategy.
c. focused differentiation strategy.
d. product diversification strategy.

Answer 1

c. focused differentiation strategy.

Step-by-step explanation:

Focused differentiation strategy -

It refers to the strategy , where some specific small groups of consumers are targeted with the help of differentiated products , is referred to as focused differentiation strategy .

The method enables to narrow down the market and focus on only some specific consumers , in order to consider the taste , likes and dislikes of the consumers .

Hence , from the given scenario of the question ,

The correct answer is c. focused differentiation strategy.