Answer: Option C
Step-by-step explanation:
The customers are categorized based on their time of adoption to a new product. Innovators are the first people to try the product they are few in the market. Early adopters based on the opinion of the people move to new products in the market. Early majority is a large group of people who move on with new products seeing that is the latest product and that the product which they use may become obsolete.
Laggards are the last group of people who adopt to new products. Laggards are traditional people who would like to go by old ways. Fred is a laggard who has low income and does not wished to switch to new digital technology.