Question

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens because managers:

Answer 1

E. List their marketing options or strategies as opportunities.

Explanation:SWOT(STRENGHT WEAKNESS OPPORTUNITIES AND THREAT) is a concept that is used to analyse and evaluate a business Organisation in order to determine the STRENGHT of the Organisations (areas where the Organisation has advantages or competence),WEAKNESS(areas where the Organisation lacks the required abilities), OPPORTUNITIES (areas where the Organisation can improve upon) and THREATS(internal and external factors that militate against the Organisation).

A PROPERLY CONDUCTED SWOT ANALYSIS IS ESSENTIAL FOR ORGANISATIONAL EXCELLENCE.