Question

Jinjing loves Pottery Barn’s products, and she shops in the company’s stores, as well as on her desktop computer at home and her mobile phone when she travels. This demonstrates the trend toward ________ retailing.

Answer 1

The correct answer is Omni-channel.

Step-by-step explanation:

Omnichannel selling refers to an approach used in sales that seeks to offer a perfect shopping experience, regardless of whether the customer is in a physical location or if they make the purchase through the internet or mobile applications. The client perceives this strategy as an appropriation of the brand and usually identifies it by the level of attention received. He usually makes comparisons against other businesses in order to make judgments and choose one business over another.