Question

When Lever Europe markets its Snuggle fabric softener under seven brand names in 10 European countries, and varies its packaging, advertising, and even its formula in those markets, it is using a(n) ________ marketing strategy.

Answer 1

Answer: It is using a Global marketing strategy.

Step-by-step explanation:

Global marketing mix is a marketing strategy that helps in determining unique selling point for any product or brand.

It has four points to be considered, also know as 4Ps. These points are - product, price, placement and promotion.

Promotion is mainly related to advertising part of products.

Promotional part involves changing the packaging of product as per local market, like changing the language as per mother tongue.

Placement helps the organization to select how products need to be placed n various shopping points and also mode of communication which is preferred in that location.