Question

Nicole has been wanting to open her own business for many years. After much saving and a loan from the bank, she was able to open up her own store. This store features upscale jewelry, footwear, and clothing for professional women. She uses a premium pricing strategy to demonstrate the quality of her products. As time passed, she adopted other product lines including luggage and beauty products. Nicole has developed strong relationships with suppliers so that new orders come relatively quickly. Nicole distinguishes herself from the competition with the high level of service at her store. Her workers are trained to greet customers within fifteen seconds of them entering the store. She also gives her employees permission to take whatever time needed to make sure that customer needs are met. Based upon the description, Nicole is engaging in _________.

Answer 1

Answer: Retailing.

Step-by-step explanation:

Nicole is engaged in retailing business, where she buys products from the wholesaler/suppliers and sells the products to the final consumers of the product. Nicole also introduced some innovative ideas that are customer centered to drive sales in her business.