Question

The Outdoors Pac company had an avid customer segment in the backpacker world. The company periodically sent out customer surveys to discover their demographics, lifestyles, and preferences. What it discovered is that many of its customers enjoyed the same elements of its bags. Armed with this and other information from the surveys, the company created a new backpack with integrated solar panels on the outside flap that charged small electronics. The backpack was a huge success, and inventory was sold out frequently. What ideal market segmentation approach did Outdoors Pac emphasise to tap this market's enthusiasm?

Answer 1

Behavioral segmentation focuses on the customer's Purchasing habits ,

Spending habits, User status and Brand interactions .

Explanation:

A market segment has been established considering individuals who have similar choices, interests and preferences. there are four types of market segmentation available in general namely, Demographic segmentation, Psycho graphic segmentation , Behavioral segmentation and Geographic segmentation .

Demographic segmentation refers to statistical data about a group of people like age,gender,income etc., Psycho graphic segmentation categorizes audiences and customers by factors that relate to their personalities and characteristics.Geographic segmentation is the simplest type of market segmentation. It categorizes customers based on geographic borders and behavioral segmentation focuses on customer’s Purchasing habits, Spending habits, User status and Brand interactions. So the Behavioral segmentation approach is become suitable for the Outdoors Pac company.