Answer:
share profits and losses equally.
Step-by-step explanation:
Joint venture is defined as a contractual agreement between two or more parties to pool their resources together to achieve a common goal. There is no transfer of ownership on the agreement.
The profits are usually shared equally regardless of the capital contribution by each party.
However if there was an agreement on how profit was to be shared it will result in unequal sharing of profit.
So despite difference in capital contribution between Creative Concepts and Retail Investment, the profit realised will be shared equally.