Answer:
Informative.
Step-by-step explanation:
The XYZ Clothing Company wants to create and build brand awareness. It would use informative advertising. Informative advertisement is used to create brand awareness which informs customer about the new products and services by highlighting the bends and attributes of new products and services. It informs the customers that what actually this brand stands for, how it is different from other brands, why customers should think of buying it. This type of advertisement tries to put new brand into the customers consideration set, which is the 5 to 6 brands which customers think while buying products from certain product category, chances are high that customer will only buy those 5 or 6 brands every time, alternatively.