Question

"The management team at Mercury, a department store, has received feedback from the customer service department that the store's exchange policy creates a lot of stress for customers. The customers need to visit several counters before their product is finally exchanged with another. All attempts to interact with customers to study the problem have failed because consumers chose to become hostile, rather than giving any constructive feedback. The team is now planning to conduct market research by monitoring people s behavior as they wait in line for products to be exchanged. What type of research is the store conducting?

Answer 1

The correct answer is letter "C": Observational research.

Step-by-step explanation:

Observational research is carried out when there is a need to analyze the behavior of the target population inf the same field where events take place. The target audience is recorded so they can be studied deeply. This type of research is less hypothetical since it captures what the target population really does under regular conditions.