Question

Zenith, a popular restaurant chain, has many branches all over the world. The taste and quality of its food is the same across all these branch restaurants. Based on this information, which of the following strategies does Zenith embrace

Answer 1

Global marketing standardization

Step-by-step explanation:

In Global marketing standardization technique companies or firms try to create the equal standards of product and service globally, In general term Companies make the same quality and quantity of their product or service to create a uniqueness and market establishment.

In this situation, Zenith provides the same machine technology and ingredient for there customer. it is a type of Global marketing technique.