Question

Pepsodent launched a new product that could whiten teeth, fight decay, and maintain fresh breath. Observing that Pepsodent did not focus on the dental sensitivity aspect, Colgate introduced a toothpaste which did all of the above and also protected sensitive teeth. This is an example of a(n) ________ attack. A. bypass B. encirclement C. flank D. frontal

Answer 1

C. flank

Step-by-step explanation:

A flank attack refers to an act by a product company whereby it attacks the weak links in the products of it's major competitor, particularly a leader.

In such scenarios, the company observes the limitations of the competitor's products and then embodies them in it's own new similar product. In a flank attack, the two companies deal in similar products which can be substituted for one another.

In the given case, Colgate came out with a similar product with improved aspect which it's major competitor's product overlooked i.e dental sensitivity aspect. This represents a case of flank attack.