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"Corporate pilot fish" are former employees who start a new business based primarily on contacts and contracts with their old company. A corporate pilot fish would probably pursue a(n) __________ targeting strategy.

User Wjohnson
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2 Answers

4 votes

Answer:

Step-by-step explanation:

Micromarketing

User Andrej Debenjak
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5 votes

Answer:

Micro-marketing targeting strategy

Step-by-step explanation:

In the micro-marketing targeting strategy the company focuses on a very small number of potential customer because getting tenders from any of these would easily breakeven the company. The only source of income for such new businesses are their former employer or company who might contract with them for provision of product or services and from its great contacts value that the company possesses which can be used to influence the behavior to opt to the products and serives of this new company.

User Prakash Thete
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