Question

In the new product development process, this stage is when the company provides brief written descriptions of the product and what customer needs it would satisfy, sometimes including visual images of what the product would look like___________

Answer 1

Answer: Concept testing

Explanation: concept testing is defined as the process of evaluating an idea or ideas by targeting t audience before it becomes available to the public. The process uses surveys and sometimes qualitative methods and is important because it helps determine the value of concept features and benefits, including the preferences of customers and often serves as a guide to future development of newer concepts. So when an idea is developed to a point where its benefits can be communicated to target consumers in order to assess their reactions, concept testing is the stage in the development process that is employed to quality check between the description of an idea and actual product development.

Answer 2

Answer: Concept testing

Step-by-step explanation:

When an individual has a huge idea that one wants to get right, concept testing is used to save lot of money and time before bringing it to the market. Concept testing allows the refining of a product, advertisement campaign, new logo and getting feedback from the targeted market.

The definition of concept testing is the evaluation of an idea before its approval. It is the use of surveys and other qualitative methods to know whether customers accept a product or not.