Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. The features on their list are called determinant attributes.
Step-by-step explanation:
All products are made up of individual attribute, that are essential for the products features and benefits. There are two types of attributes- Important attributes and Determinate attributes.
Important attributes are the benefits of a product, that are essential for a consumers to consider it a suitable choice to their purchase decision.
A consumer will then consider multiple alternatives of brands that possess all their important attributes, then the consumer will select the most appropriate brands. This is Determinate attributes.
Andrea and Karl are ready to move to their new apartment after visiting several houses. Hence, the list developed for purchasing is unique and their best choice. This features on their list are called Determinate attributes.