Question

When microwaves were new, they often cost over $300, were huge, and had numerous settings and options. Brenda and Garth waited, concerned about potential health hazards and wishing for more choices in the market. By the time they purchased a microwave, sales of microwaves had leveled off and prices had declined significantly. Brenda and Garth were part of the ___________ diffusion of innovation group.

Answer 1

Late majority

Step-by-step explanation:

Diffusion of innovation is the theory which is explain or seeks to explain why, what and how the rate new ideas as well as the technology spread.

This theory states the 4 main elements which influence the new idea spread, and that are social system, innovation itself, time and communication channels.

The late majority group is the kind of group that is skeptical in nature, as these groups adopt the new ideas after the average member of the social system. So, the B and G were part of late majority as they purchased the microwave when the price decline.